This week and last week I did a craft show at the St. Norbert Community Centre – the Vintage and Handmade Sale. I participated in it last year (it’s first year… and my first ever craft sale) and I was incredibly impressed by it’s organization, selection of goods, and the traffic through the door… which was why I had no problem booking for two of the three weeks this year. I had very high hopes for my sales at the show, as did my mom (who is my craft show helper… and believe me, she’s awesome at it).
I will say this: the show was as well organized as last year. Kristie is so easy to work with, and it’s obvious she really put her everything into making sure the show would be a success. I saw posters up all over the neighbourhood in the weeks leading up to the show, plus tons of posts (including paid/sponsored posts) on Facebook. I have no doubt in my mind that she did literally everything she could possibly do to get people in the door. Unfortunately, the numbers just weren’t as good as last year’s. Last year at the show there were approximately 1000 people through the doors. This year, on the first week I did there were only about 500. The numbers for today haven’t been emailed out so I could be mistaken, but I’m going to guess it was somewhere around 650 people. An improvement, but still not growth over last year. You can’t force people to come through the doors, so this certainly wasn’t her fault.
Last week was incredibly discouraging, because when it came to sales, it was the worst sale I’d had to date. That changed today when the show this morning/afternoon became the worst sale I’ve had to date. (For sales/financials/profits/etc. NOT the worst for organization. Like I said, Kristie’s organization is fabulous and I don’t attribute poor traffic to her one bit! It’s not something she can control AT ALL.)
There are numerous factors that undoubtedly contributed to the poor sales we had. The traffic was the number one thing I think, because with half the people of last year, there was very little chance we were going to duplicate what we did in the past. This year there also seemed to be more vintage product, which mine is not (although my pieces ARE upcycled books). I don’t know if maybe there was just a different crowd coming in this year… more interested in vintage than handmade. But I know it wasn’t just us with dealing with minimal sales – I saw shoppers who came to our table who had been in the arena a while already and who had no other bags. It looked to me like people just really weren’t buying much in general. I had hoped last week was just a fluke (week one I actually had several really rude people come by too, which I’ve never actually had before at shows), but unfortunately, at least sales-wise, week one was my good week which is just plain disappointing. (But the shoppers were much nicer!)
Now, in my experience, crafters aren’t forthcoming with how they did/what they made at sales. I don’t know why that is. Between last week and this week I asked so many people how they did and their response was always “good”… which I know is a complete lie because I’d been watching their faces fall all day. Their postures slumping, a look of defeat on their face until finally, just before the show closed at 3pm, they’d start hurriedly packing up their products because they had had enough rejection.
I’m going to write a post in the near future basically detailing what I look for in a sale, what my sales goals are, and how I’ve done at each of my sales to date – along with traffic, if I can find those stats, and how many hours each show was. I have no problem with people knowing what I make at sales, or with them knowing what my goals are. I think that kind of knowledge can help us as a community grow. I’ve had several crafters in the past tell me they consider any show where they make back the cost of their table a “good” show. I fail to understand how that’s a good show – when you only make back your table fee you are making a grand total of $0 in profit, plus not paying for your time sitting there for 6 hours on a Saturday. Is it really worth it? I’d say not.
When a sale is going well, it’s a wonderful way to spend 5 or 6 or even 7 hours. You get to interact with so many different people and talk about shared interests. (Like your art.) But when a sale isn’t going well, it’s a nightmare. Crafters and artisans (like writers, which I am as well) pour their hearts and souls into their work and it’s rather hard to have people say, over and over again, “oh that’s nice” or “how creative”, but not think it’s nice enough, or creative enough, to part with their hard-earned money. Even worse is when you try to talk to someone and they brush you off and say they’re not interested, or they just nod along but you can tell they’re not even listing to a word you say.
So basically the point of this post is that between last week and this week I’ve drawn a few conclusions. One, I probably won’t do this same sale again next year (although I am doing Kristie’s Christmas sale in November). Two, I need to find other ways to sell that aren’t at craft shows (I’m already in two stores, one local and one in the USA, and I sell on Facebook and Etsy as well). Craft shows have a lot of jewelry, and although mine is incredibly unique, a lot of people see jewelry from a distance and pass on by before I can even talk to them and tell them what’s different about mine. (I make my pieces out of second hand books. You can check me out at my Facebook page: Book’d Creations) I have a few ideas about this, which are yet to come.
Ultimately I just wanted to get my thoughts about the show down, my impressions of how things went, before I lost that day-of urgency. I always say I’m going to write about the shows I participate in and never do. I’m rather behind on my blogging, but I hope to get back into the habit in the days to come – because I have a lot to write about!